House Style

After creating the digipak, I have decided to continue the house style that was chosen in previous posts by my target audience, and that I included when creating the digipak. I will use the same colour scheme, font, visual effects and various other similarities to make it look in the style of the digipak.

Digipak Feedback

This was the feedback from my final digipak design. It was pretty well recieved by my target audience.

Digipak Design

After the collaboration and choices from my previous posts about the design for the digipak I have created the following:

I have re-created various features seen in the digipak's I have analysed, such as the layout of the images, bar codes, features of the record on the back, colours,  and various other features. I have also used various effects on the photographs to make then fit in with the theme and design of the digipak.

Images I Will Probably Use

This is a collection of photographs I will use to create my digipak and advert. They are screenshots I have taken from the video that I feel will look the best as an advert or on the digipak.

 

Colour Scheme Feedback

After this feedback I have decided to use the far right colour scheme.

Potential Colour Schemes

These are the different colour schemes I will use for my advert and advert so I can keep a house style. I have chosen these colours because i feel they best reflect the style of music and similar genre.

Font Feedback

This is the feedback i got from the potential fonts on the Facebook page:

After this feedback I have decided to use the bottom font, which was named 'Chinese Rocks'

Potential Fonts

These are all potential fonts for the digipak and advert I will create. I have chosen to use these fonts because I feel that they reflect the theme of the music and band. Will use them for both the advert and digipak so i can keep a house style.

Facebook Feeback Page

I have decided to create a Facebook page where i will share my work and gather feedback from my target audience, and make various changes dependent on what they think.

Digipak Layout

This will be the layout for my digipak. Each window will be part of the digipak design, and I will create a design for each one

Final Video Feedback

Final Video

This is our final cut for our music video. We have made the changes from the previous cuts, and feedback is to follow for this video.

Rough Cut Feedback

Rough Cut

This is our first cut of our video. It is a very basic edit just so we can get an idea of the final video now we have finished filming all of our video.

Time Managment Update

By now we were meant to be releasing our final video tomorrow. This means we are two weeks behind schedule due to the change of plans with the video theme change.Now will have to work extra hard to get back up to date before the deadline.

After Filming Drums

We have now filmed the footage of the drummer. we had an issue that the room we filmed in before was being used, so to make the footage match the rest of the video, we have used specialist lighting to only highlight certain aspects of the drumming that will match the song. When we put it in the video we will only show quick clips of the drummer so it matches the rest of the footage and not make it look out of place.

Problems Whilst Editing

We have decided as a group that it is hard to create the video without any footage of drums being played, so we have decided to film some extra footage of a drummer, as we now have access to a drum kit that was previously unavailable.

It will be hard to film this extra scene and cut it smoothly into the rest of the video as we do not have any footage of the drums being played with the group at all.

Extra Filming

We are now going to film extra footage of the band as we have decided to change the video to pure performance, which was the choice we made as a group via our own thoughts and a focus group of the rough narrative edit we created.

Particular shots needed:
Sam getting tech on the fret board at the end solo of the song
More shots of Will singing into the microphone
Shots of teh whole group playing together
At the end o the song with the heavy guitar solo we need shots of me and Sam playing together.

Change Of Plan

After the focus group and overall decision to drop the narrative aspect of our video we have decided to create a pure performance video. Due to the lack of performance footage we are now heading to the location where we last filmed the performance, to film some more footage of the band playing their instruments and performing as a group.

Narrative Edit

We made a one minute edit of the start of the video as we felt that the narrative aspects of the video were not working. With this edit we showed it to a focus group to see whether the audience felt the same way as us.

The main thoughts were that the narrative aspects did not make any sense and it was hard to follow what was going on.

Following the feedback we are considering different ideas that we could apply to the video and footage that we already have.

Changes

We made a short rough cut of the start of our video, that includes both narrative and performance aspects. We did not follow the storyboard directly as we felt that it did not make any sense, so made the group decision to edit a small version with the changed order of clips and get feedback from an audience on whether the changes work well with the video, or if we should re-think our original idea.