Throughout this work the audience feedback has been a big
part of what I created and how it changed. During the projects we received
feedback from our target audience after every major step, for example after the
pitch of our video idea, after all three of our music video cuts, and when we
decided to change the whole theme of the video was after audience feedback.
When I reached a final stage of completion of a product, I subjected it to
audience feedback and made necessary changes that were suggested to help
improve the product.
I conducted my audience feedback via two major methods.
These were through directly asking the audience a set of questions that helped
me find out specific information that helped me develop my work. The second was
through a Facebook group in which I posted various versions of products ad
changed them dependant on comments made by the audiences in the group.
I found the feedback extremely useful as a tool to tailor my
products to suit the audience and maximise the quality of them. When making the
music video we were un-sure whether our narrative theme made any sense and if
it was worth continuing, so we made a small video with the narrative footage we
had filmed, and showed it to the audience. The audience agreed that it was not
working and we decided on that advice to change the whole style of the video.
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