Thursday, 8 December 2011

Cee Lo Green, Lady Killer Magazine Advert

This is an advert for Cee Lo Green’s new album from a magazine. At first look it seems very simple layout that grabs the attention of the reader and almost forces them to read it. The high contrasting colour scheme of bright pink on a blue background with a black vignette draws the eye line to the most important part of the advert, which would be the name and release date. The font used to show the release date is very simple and stylish; having the date written in the largest of that font allows the reader to acknowledge it at a glance without having to concentrate, and the choice of font makes it look sophisticated as it is a formal font and very simplistic.

The redundant features of an album release advert are also present, for example a small line from a review telling the readers that the album is good and also mentioning a track that people will know. Both are trying to convince the reader to listen to the music it is advertising. It also gives a web address, where people can go and gather more information if they are interested. So even though the advert is very minimalistic all of the relevant information is on the page and it is easy to see and read.

The majority of the advert is a close up of the artist, making him look very cool important. This is achieved by the typical redundant features, like the sunglasses and the pose he is pulling for the camera. These aspects fit in with the theme of the ad in the way that the album name ‘Lady Killer’ is referring to the artist, so to match the name he has to look like the person in question as well as him having smart clothes on to match the suave and cool persona. The colours of the image have also been edited to match the scheme of the ad in total, as well as the contrast being heightened to highlight the artists face.

I like this advert as it looks very simplistic and stylish, and how all of the different aspects like the name, colours and the way the artist has been portrayed all link together to give the ad a certain look of a certain style. The cool text colours, font and layout all echo the idea of a sophisticated and stylish person mentioned in the album title, and it is all strung together successfully to create a visually appealing and successful advert, in the way that it gets its message across and still looks good.

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