Thursday, 29 December 2011

Target Audience

After establishing the video idea we decided on pinpointing our target audience, so when it comes to production we can try and aim the video to suit them so that it maximizes success of the video.

The target audiences we established would be both male and female, aged between 16 and 24. We feel they would be students so their income would be relativity low in comparison to the average person. we feel that they would be interested in artistic subject like photography and graphics, and looking to peruse a career in a related field. We feel their music taste would be primarily alternative music, but leaning more on the side of rock and grungy bands, like Nirvana, Foo Fighters and The Black Keys...etc

this is the basic audience profile that our group has come up with and believe will enjoy our music video and media products. We will aim our video and products to suit there tastes and general interests.

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