The Black Keys - Magazine Advert

The Black Keys are an alternative rock band from america. Bands of a similar genre tend to be very entropic in terms of advertising their new products, but for The Black Keys new album they have decided to do something very different to any thing else other bands have attempted.

This was an advert in a magazine for The Black Keys new album, El Camino. This album advert is very unique and entropic to anything that anyone has been used befroe. the album is called El Camino and is named after a van that the van has bought and used in all of its publicity and on the album cover. 

Before the announcement of the album the band released an advert in a national news paper as if they were selling the car. it included all of the details about the car that are in the advert and included hints towards the band like "Contact Pat and Dan" (Members from the band) "Take the Keys and go!" (Reference to ban name) they also used the same photo for the advert as the album cover.. This advert is a similar version to that advert but tells the audience that it is an album and tells them the band name and uses the house font so they instantly recognise the advert with the band. Also when announcing the album they released a video of sales man filming a video trying to sell the car.

This way of publicising an album is very unique and different to anything used by other artists. as they have kept the theme of selling the car throughout the aspects of the album, makes the car instantly recognisable and associated with the band and album. The band even use the car at liver performances to sell CD's and t-shirts out of the back.